. >> and those poor people in ohio. you know, i was down in florida, and just commercial after commercial after commercial, you know, romney, then obama, then obama, then romney, nonstop hitting people in the face. i begin to wonder whether -- you know, it's great you can raise all this money and spend all this money. but at some point, the people will rebel against the person who is spending all this money. putting their candidates in their faces and say you know what? enough is enough. i can't go this -- i can't go there with you. >> there is also the question of how effective it is too. if you've seen an ad 25 times in a week, how much -- you sort of get numb to it at a earn is point. i think that might be true for the presidential races, at least. >> i think actually where the rubber hits the road is actually not in the spending, but it's in the giving. because what has happened is okay, this is all going to be sort of a wash in all of these negative ads, people turn off their tvs. and after november 6th, when the n